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SEUM OS · The intelligent operating system

One operating system
for transport & Umrah companies

Trips, fleet, accounting and AI, in one Saudi platform.

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SEUM

We build the technology that the guests of Allah deserve.

A Saudi company from Madinah and Makkah that pairs deep knowledge of the sector with engineering, in one system that runs the journey from booking to the last arrival.

About the company
1
Unified platform for operations, tracking and accounting
2
Editions: transport companies and Umrah companies
6
Connected modules working as one system
24/7
Automated monitoring and live alerts

The SEUM platform

Six modules.
One system.

A trip scheduled in Operations appears in Tracking, is invoiced in Finance, and is watched by AI.

  1. 01SEUM Ops

    Operations & dispatch

    A live dispatch board that assigns trips to coaches and drivers, and flags conflicts the moment they happen.

    AlertIllustrative

    Schedule conflict on coach 15

    Makkah → Madinah · 14:15

    Suggested swap: coach 21
    ApproveDetails

  2. 02SEUM Track

    Live tracking

    Every coach's position, speed and ETA, with a tracking link sent to the client on WhatsApp.

    En routeIllustrative

    Coach 07 · Makkah → Madinah

    ETA11:20
    Speed78 km/h

  3. 03SEUM Finance

    Accounting & invoicing

    Every completed trip becomes a tax invoice, with profitability per trip and per client.

    INV-0413Illustrative

    Tax invoice

    Subtotal12,600.00
    VAT 15%1,890.00
    Total14,490.00 SAR

    Issued automatically from a completed trip

  4. 04SEUM Fleet

    The connected coach

    Cameras, sensors and screens linked to the system, with each coach's status in front of you.

    OnlineIllustrative

    Coach 07

    Fuel64%
    Cabin temp.22°C
    Cameras4/4
    DoorsClosed

  5. 05SEUM AI

    AI agents

    They answer clients, read manifests and write the daily summary for management.

    SEUM AIIllustrative

    When does the coach reach group 12's hotel?

    Coach 07 is en route, ETA 11:20. I've sent you the tracking link.

  6. 06SEUM Portals

    Apps & portals

    A driver app, a client and agent portal, and a tracking link for pilgrims. Everyone sees only what's theirs.

    Tracking linkIllustrative

    Your coach is 12 minutes away

    Jeddah Airport → Group 12 hotel

    Track the coach

Solutions

An edition built
for how you work.

The same engine, in two editions with their own workflows, reports and vocabulary.

Transport edition

Transport companies

For fleets moving pilgrims and intercity passengers.

  • A live dispatch board for every trip
  • Drivers, licences and shifts
  • Maintenance and fuel per coach
  • Profitability by client and route
Request a demo of this edition

Umrah edition

Umrah companies

For managing groups from arrival to departure.

  • Pilgrim files, passports and visas
  • Rooming, movements and ziyarah
  • Bookings linked to transport companies
  • Agent settlements and financial reports
Request a demo of this edition

Smart Coach

We fit out the whole coach,
and connect every device.

Six on-board systems working as one unit, visible in your control room in real time.

  1. 01

    Road camera

    Continuous recording ahead of the coach, auto-saved on any event.

  2. 02

    Cabin cameras

    A live view inside the coach, on demand in the control room.

  3. 03

    Tracking & IoT

    Live GPS position, plus engine and status data.

  4. 04

    Passenger screens

    Route, next stop and arrival time, in more than one language.

  5. 05

    Door & counting sensors

    Passenger counts on boarding and alighting, and door status.

  6. 06

    Fuel & engine

    Fuel consumption, and early alerts before breakdowns.

  1. 01Supply
  2. 02Install
  3. 03Connect
  4. 04Maintain

On-site installation and maintenance in Makkah and Madinah.

SEUM AI

Smart agents
that work with your team.

We don't sell you a generic tool. We build agents around your procedures that handle repetitive work precisely, and leave your team the work that deserves their time.

  • Customer assistant

    Answers on WhatsApp, confirms bookings and shares the coach's location.

  • Document reader

    Extracts passport, visa and manifest data with no manual typing.

  • Trip planner

    Suggests the best allocation of coaches and drivers by time and cost.

  • Financial analyst

    Matches invoices and payments, and writes clear profitability reports.

We also build custom AI solutions for any organisation, beyond transport and Umrah.

seum-ai · today's agent logLive

  1. Read the manifest for group 12 (45 pilgrims) and extracted passport data

    Done

  2. Found a conflict on coach 15 and proposed coach 21 instead

    Done

  3. Sent the tracking link to the group supervisor on WhatsApp

    Done

  4. Predicted an 8-minute traffic delay and notified the hotel

    Done

  5. Issued 14 invoices from yesterday's trips and sent the daily summary

    Done
5Tasks completed
0Manual entries
2Team alerts
Ask the agentPrepare tomorrow's passenger manifest

Security & integration

Reliable architecture
for operations that can't fail.

  • Encrypted connections

    Data between devices, the system and users travels encrypted.

  • Role-based access

    Every user sees and edits only what's theirs.

  • Audit trail

    Every change is logged: who, when and what changed.

  • Fully cloud

    No servers in your office and nothing to install.

  • Arabic first

    Complete Arabic interfaces and reports, with English for partners.

  • Every device

    From the control-room wall to the driver's phone.

SEUM connects with

WhatsApp BusinessMaps & routingEmailSMSAccounting systemsGPS devicesIP camerasAPIs

Technology services

An engineering team
for everything digital.

Beyond the SEUM platform, we build and protect your organisation's digital presence.

01

Websites

Fast corporate sites and stores, search-optimised, with an identity that reflects your brand.

  • Responsive
  • SEO
  • Content panel
02

Mobile apps

iOS and Android apps for clients, drivers and supervisors, connected to your systems.

  • Arabic UX
  • Push notifications
  • Integrations
03

Cybersecurity

Vulnerability assessment, penetration testing, system hardening and staff awareness.

  • Penetration testing
  • Vulnerability assessment
  • Awareness
04

AI solutions

Custom automation for any organisation: service agents, document processing and smart reports.

  • Custom agents
  • Document AI
  • Smart reports

Delivery

From the first meeting
to full operation.

Four clear stages, and one project manager with you at every step.

  1. 01

    Discovery

    We learn your operation and priorities, and define the scope clearly.

  2. 02

    Configuration

    We set up the system, connect your devices and migrate your data.

  3. 03

    Go-live

    Installation, training and a phased launch, ideally before peak season.

  4. 04

    Support & growth

    A local support team, and continuous improvement as you grow.

Insights

From the field.

All articles
Operations systems1 min read How to choose a management system for a pilgrim transport company: 7 practical criteria Read article Tracking & fleet1 min read Real-time bus tracking: better pilgrim service and lower operating costs Read article Umrah company management1 min read ERP for Umrah companies: from scattered spreadsheets to one integrated system Read article

FAQ

Straight answers.

Didn't find your question? Get in touch and we'll reply.

Does SEUM suit both transport and Umrah companies?

Yes. SEUM is one system with two editions; we enable the modules you need and tailor workflows to your business.

Can you fit out our existing coaches?

Yes. We equip existing coaches with cameras, trackers, sensors and screens, and connect them to the system without replacing the fleet.

How long does go-live take?

It depends on your size and the scope of configuration. We set a clear timeline after discovery and prefer to launch before peak season.

Does it handle invoicing and VAT?

Yes. The accounting module issues tax invoices and calculates VAT automatically.

Can SEUM connect to our current systems?

Yes. We connect SEUM with accounting systems, WhatsApp, email and maps through APIs, as you need.

Do you build AI outside the platform?

Yes. We build custom automation for any organisation, from service agents to document processing and smart reporting.

Get started

See SEUM run a scenario like your operation.

Book a live demo and our team will prepare a scenario close to how your organisation works.

or email sales@seum.sa